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Test 6

A category-page SEO and content rebuild that turned stalled organic traffic into the brand's leading revenue channel.

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Headline Results

200%+: Organic Traffic Growth
1,500+: Keywords Ranked
120%: Referring Domain Growth
45%: Revenue from Organic

Industry

eCommerce

Service

SEO + Content

Timeline

6 Months

Market

USA

Primary KPI

Organic Traffic

Secondary KPI

Revenue Growth

The Engagement

Where it started, and how we got there.

Challenge

— Category pages had thin, unoptimized content

— Organic traffic had plateaued for over a year

— Site suffered from poor internal linking structure

Opportunity

— High-intent category keywords were largely untapped

— Competitors were under-investing in content depth

— Existing domain authority was under-leveraged

Strategy

— Rebuilt category pages around search intent

— Launched a supporting content cluster

— Fixed crawl and indexation issues site-wide

Impact

— Organic sessions more than tripled within 6 months

— Category pages became the top entry point for new users

— Content assets began driving assisted conversions

Results Overview

The numbers behind the story.

Technical SEO audit

Category page optimization

Internal linking

Content cluster strategy

On-page SEO

Authority building

Index improvements

Reporting and KPI tracking

300%+

Traffic ↑23%

25+

Keywords ↑23%

100K+

Impression ↑23%

25%

Conversion ↑23%

↑23%

CTR ↑23%

12%

Authority ↑23%

32%

Domain Authority ↑23%

62%

Keyword Conversion ↑23%

Transformation

Before VS After

Before

Low visibility on wellness category terms
Sparse, unoptimized product descriptions
Minimal supporting content or education hub
Low referring domain count

After

Strong rankings across core wellness terms
Optimized, conversion-ready product pages
Established content hub driving assisted conversions
Healthier, more diverse backlink profile

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Test 6

Where it started, and how we got there.

Challenge

Opportunity

Strategy

Impact

The numbers behind the story.

Before VS After

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Test 1

Ready to own The Future of Search

Ready to own
The Future of Search